Monday, 20 August 2012

Guest Post: How a Paper Bag has Caused a Stir in the Fashion World

 Those critical of the fashion industry have had a field day in the media recently after a glorified paper bag has proved to be a big hit with global consumers.
Last spring / summer saw minimalist German designer Jil Sander bring out an acetate shopping bag which sold extremely well and now the fashion house has created a brown paper lunch bag with a price tag of £185.

This year’s creation has had critics falling over themselves to comment on the latest designer product to hit the shelves. The more mundane the item, the more annoyed these naysayers get.
The Queen of Less has certainly outdone herself this time though. While the bag has been created from ‘100% coated paper’ and stitch seams are one of its main features, it is certainly hard to imagine who would be willing to part with their cash for such a product.


Well, what do we know? This product, which was displayed by male models sporting officewear at the autumn / winter show, has shown that you cannot predict what will take off in the world of fashion. The paper bag has been a best-seller the world over.

The only stockist in the UK to sell the bag is LN-CC, an independent boutique in London, with the shop managing to sell out of certain sizes within just a few weeks from going on sale. The official Jil Sander site was also reported to be running low on stocks too, although the smaller version was still available (for a far-from-cheap £175).

In addition to the paper version of the bag there is a luxury leather edition as well, although it will set you back almost £500.

These high-priced fashion accessories from well-established designers like Jil Sander do make most people question those who would be willing to spend that kind of money on such items. However, this is missing the point regarding the exclusivity of these products and the design statement they can make.
While the majority of people, including those who do like to follow the current trends regarding women’s fashion, would be put off by these kinds of extremes, there must be a market out there somewhere or they would never get close to selling out in the first place.

If an expensive paper bag is not for you, then it is probably best to stick to the designer clothes that do appeal to your individual fashion sense.


This article was written by Jessica Rodgers, a critic with a keen eye for the latest in womens fashion clothes.

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