Tuesday, 10 May 2011

Guest post # 1- Pop Up Cinema: A Different way to watch films

I'm really pleased to introduce my first guest post - thanks Jonathan! I love the idea of pop-up cinema and having one in the sofa shop sounds like a great idea, if it wasn't in London I'd be straight down there...

Looking for an exclusive yet comfy way to experience classic and exciting films? Well, the continued rise of pop up cinemas could have the answer. Often found in exciting settings such as disused petrol stations, with sofas aplenty and an enthusiastic atmosphere, it's really worth checking one of these events out.
Located throughout the UK there's a whole host of different films and settings on offer - so from the hardened film nut to someone who fancies a night out that's a little different, there's sure to be an event to suit all tastes. Here's a couple of options.

Future Shorts ONE
In May 2011 Future Shorts, which is a world leading short film distribution network, is launching its worldwide film festival called ONE. It will feature short films from all over the world and the event's aim is to highlight the social experience of film.
In the UK this year's event will take place in a variety of locations including a collaboration with Museums at Night, where after hours, many of the UK's most well known museums will open their doors to allow the public to enjoy a wholly new perspective on some of the country's most famous buildings. Short films will be screened up and down the country.
Future Shorts has a sister company called Future Cinema, which is responsible for probably the most famous UK pop up cinema venture, the Secret Cinema. In the past this event has taken places ranging from streets, to parks, to theatres that have been specially prepared to mimic the style of the film in an attempt to enhance the film going experience.

For an even more intimate and definitely more comfy pop up cinema option, it could definitely be worth checking out sofa.com. The supplier of super comfy beds and sofas has been running a pop up cinema out of their HQ in Chelsea for a few months now, proving popular with attendees. Often there's a free cocktail bar and snacks with which to accompany the film, which, of course is watched from the comfort of one of their many sofas in their showroom. Entry to the evening is via a competition on their website - it should be quite easy to guess what it's called.

Edinburgh Film Festival
Having lost its director and a sizable chunk of funding - the future did not look good for this pioneering festival. However, for 2011 the organisers have promised an "innovative" and "experimental" festival. Aside from screening some exciting world premiers, pop up cinema is expected to feature prominently during the festival. A partnership between whiskey manufacturer Cutty Sark and the Centre for Moving Image will see pedal powered pop up screenings appearing all over the city during June.
Funding will also help emerging filmmakers get projects off the ground and even have the opportunity to showcase new work at the festival in 2012.
So, with ever more new and innovative ways of watching films on offer, there's no excuse for not getting out there an experiencing pop up cinema at its best.

Jonathan is a freelance writer who enjoys relaxing on his sofas and watching fabulous films

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